Commercial (legal) limitations of DALL-E 2

Louise Matsakis reporting for The Information:

At least one major brand has already tried incorporating Dall-e 2 into an advertising campaign, inadvertently demonstrating how legal snafus could arise. When Heinz’s marketing team fed Dall-e 2 “generic ketchup-related prompts,” the program almost exclusively produced images closely resembling the company’s trademarked condiment bottle. “We ultimately found that no matter how we were asking, we were still seeing results that looked like Heinz,” a company representative told AdWeek.

Can Creatives Survive the Future War Against Dall-e 2?

The image generation AI’s are remarkable, but they do still have significant technical limitations as well, particularly an inability to generate unusual images (“a cup on a spoon”).