A subset of Network Advertising Initiative companies have voluntarily agreed that they will not use location data associated with “sensitive points of interest,” which include:
Places of religious worship
Correctional facilities
Places that may be used to infer an LGBTQ+ identification
Places that may be used to infer engagement with explicit sexual content, material, or acts
Places primarily intended to be occupied by children under 16
Domestic abuse shelters, including rape crisis centers
Welfare or homeless shelters and halfway houses
Dependency or addiction treatment centers
Medical facilities that cater predominantly to sensitive conditions, such as cancer centers, HIV/ AIDS, fertility or abortion clinics, mental health treatment facilities, or emergency room trauma centers
Places that may be used to infer refugee or immigrant status, such as refugee or immigration centers and immigration services`
Credit repair, debt services, bankruptcy services, or payday lending institutions
Temporary places of assembly such as political rallies, marches, or protests, during the times that such rallies, marches, or protests take place
Military bases
NAI PRECISE LOCATION INFORMATION SOLUTION PROVIDER VOLUNTARY ENHANCED STANDARDS
The announcement is close behind increasing public concern that location data brokers might intentionally or reluctantly provide data on individuals visiting abortion clinics.