Some companies agree to not use location data from “sensitive points of interest”

A subset of Network Advertising Initiative companies have voluntarily agreed that they will not use location data associated with “sensitive points of interest,” which include:

Places of religious worship

Correctional facilities

Places that may be used to infer an LGBTQ+ identification

Places that may be used to infer engagement with explicit sexual content, material, or acts

Places primarily intended to be occupied by children under 16

Domestic abuse shelters, including rape crisis centers

Welfare or homeless shelters and halfway houses

Dependency or addiction treatment centers

Medical facilities that cater predominantly to sensitive conditions, such as cancer centers, HIV/ AIDS, fertility or abortion clinics, mental health treatment facilities, or emergency room trauma centers

Places that may be used to infer refugee or immigrant status, such as refugee or immigration centers and immigration services`

Credit repair, debt services, bankruptcy services, or payday lending institutions

Temporary places of assembly such as political rallies, marches, or protests, during the times that such rallies, marches, or protests take place

Military bases

NAI PRECISE LOCATION INFORMATION SOLUTION PROVIDER VOLUNTARY ENHANCED STANDARDS

The announcement is close behind increasing public concern that location data brokers might intentionally or reluctantly provide data on individuals visiting abortion clinics.

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