Like bug bounties, but for bias in AI:
A similar problem exists in information security and one solution gaining traction are “bug bounty programs”. Bug bounty programs seek to allow security researchers and laymen to submit their exploits directly to the affected parties in exchange for compensation.
The market rate for security bounties for the average company on HackerOne range from \$100-\$1000. Bigger companies can pay more. In 2017, Facebook has disclosed paying \$880,000 in bug bounties, with a minimum of $500 a bounty. Google pays from \$100 to \$31,337 for exploits and Google paid \$3,000,000 in security bounties in 2016.
It seems reasonable to suggest at least big companies with large market caps who already have bounty reporting infrastructure, attempt to reward and collaborate with those who find bias in their software, rather than have them take it to the press in frustration and with no compensation for their efforts.
Bias Bounty Programs as a Method of Combatting Bias in AI