Value of Targeted Advertising

It’s complex research, but worth asking how much all this fuss about privacy is really worth?

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user?

A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad.

Targeted ads offer little extra value for online publishers, study suggests